Friday's workshop at Eco J-Hub continued our tradition of naming sessions after the world of gaming. Massively Multiplayer was all about amplifying work and getting the message out to as many people as possible. But, of course, this isn't as simple as just setting up a Twitter account. You've got to set up a strategy that works for your readership, wherever they may be.
So, what did we learn from the stars of the Nigerian blogging scene who have been with us all week? Instrumental in the online #occupynigeria movement that made headlines worldwide, here are a few tips they gave us on how to become an online influencer in Nigeria.
Post early, post often
If you are posting less than two articles a day on your blog, you're not up to speed. It's not uncommon to find Nigerian bloggers posting significant amounts of material three or four times a day. Most of these articles are opinion pieces that contain a link to other online media, but when it's backed up with a tweet frequency of 10 or 20 tweets an hour, your message will be heard loud and clear.
Don't be afraid to broach topics like celebrity, sex and football in order to engage new followers. A bit of provocation doesn't seem to hurt here in Nigeria either. Be controversial, wind people up on a contentious topic and then apologise. Now you have their attention, now you can push your agenda and make yourself heard. This stealth activism allows Nigerian bloggers to reach totally new demographics and fast.
Make it sustainable
Now you have your twenty thousand followers, what are you going to do with them? More importantly, how can you turn yourself into a profitable media organisation? Key influencers in Nigeria make money through social media – sponsorship opportunities, site adverts and potentially lucrative speaking engagements. This is not to say it's all about the money, but if you want to stick around, you've got to make it sustainable.
There you have it. Three steps to social media success in Nigeria, West Africa and – who knows? - the rest of the world. Have any more tips to share with other journalists and bloggers? Leave your suggestions below!